Website Optimization » Are you achieving top 10 search result popularity?...

There are billions of pages indexed, it's obvious not all of them can be listed in the top 10. Optimization is the key element for your companies success, to have any positive results from the Internet your search engine marketing - promotion campaign must contain proven ethical methods aimed towards topic keyword relevance.

Search engines only list websites that they find relevant to a special topic. You must make sure that your website is such a site. If search engines cannot find out that your web site is about pots and pans, they cannot give your web site high rankings for that keyword. The process of optimizing your web pages so that search engines find them relevant is called search engine optimization (SEO). Search engines use mathematical formulas to determine the rank of a web page, these mathematical formulas are called ranking algorithms. Many companies recognize that search engines can bring volumes of highly targeted prospects to their business, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their (search engine marketing campaigns) which is keyword, key phrase selection and evaluation...

Most reputable Online MarkeTErs: Whether they are from multi-million dollar e-commerce mega-sites or small companies with just a few employees, know the importance of high Search Engine Rankings by Google, Yahoo and MSN. Large firms can afford to dedicate several full time staff members to a Search Engine Optimization (SEO) program, or write five-figure cheques every month to out-source the project to a specialized SEO company. While many small companies don t have that luxury, there are companies such as Bubbila Search Marketing that provide superb SEO programs at affordable prices, programs that deliver results. Any company can realize a decent amount of success in their SEO efforts if they follow standard guidelines. Improving your Search Ranking can have a very significant impact on your bottom line. The higher your Search Engine Rankings, particularly if you appear on the first page of Google, Yahoo and MSN, the more traffic you will see on your web site, increasing your potential to turn that traffic into revenue. We would like to warn you about highly questionable SEO practices some firms use, while these may have short term benefits, they are ultimately destined for failure, and at a high price that may include de-listing of a web site by search engines! Tactics such as cloaking, keyword stuffing, doorway pages, or invisible text or links are practices that should never be used by your site. Bubbila recommends that you avoid any companies that suggests you use any of those approaches at any time.

SEO is not a science, there are no sure-fire ways to get top Rankings. All of the top search engines guard their Page Ranking algorithms very carefully. They do this to prevent people from artificially modifying their sites to get inappropriately high Search Engine Rankings. Any company that tells you they know how to guarantee you top Rankings is trying to take advantage of you. Reputable SEO firms will always recommend that you follow widely known practices used in optimizing your web site design, and include appropriate content and keywords in your pages. This will help the Search Engine crawlers, which the Search Engines use to locate and evaluate your site content. Reputable SEO firms will also advise you to implement a comprehensive linking strategy, which can significantly improve your Search Engine Rankings.

10 WIDELY USED PRACTICES: Focus on writing compelling content for humans, not for search engines. Use relevant title tags on each page. Add meta description and keyword tags. Keep page content on the shorter side, but make sure to still completely communicate a full idea. Don’t use 800 words for something that requires only 500. Longer content should be broken up into separate pages with keyword-laced title tags. Make sure that your Web pages have correct HTML coding. Use a validation tool such as the W3C Markup Validation Service to check each page’s syntax. Search engines tend to prefer sites with more than a handful of pages. If your site has fewer than 10 pages, add one Web page of content today. Even if it has more than 10, consider adding more: search engines love sites with regularly updated content. Use Wordtracker or Keyword Elite to find the most common search keywords for your topic. Use those words (and variants) on your new pages. Explore Google’s Webmaster Tools area. Create a sitemap to register. Use h1, h2, etc., tags instead of font tags for your site’s headlines. Request one new link from a Web directory or an other web site related to your topic.

(Customer Testimonial)

"Having tried many different Internet companies my site didn't get a single hit and was nowhere to be seen in Google. I was close to giving up and felt that all of my efforts had been wasted. After using Bubbila's services things have turned around. My site gets hit on a regular basis and is listed in all of the major search engines which maintains a high placement constantly. I am pleasantly surprised and would recommend Bubbila and thank them for a job well done".

(Google Statement)

This statement can help companies achieve Internet success.

"Pretend that you're a search engine. Pick a query like civil war or recycling or whatever you want. Search for the phrase on Google, pick three or four pages from the results, and print them out. On each printout, find the individual words from your query (such as "civil" and "war") and use a highlighter to mark each word with colour. Do that for each of the 3-5 documents that you print out. Now tape those documents on a wall, step back a few feet and squint your eyes. If you didn't know what the rest of a page said, and could only judge by the coloured words, which document do you think would be most relevant?. How often do the words need to appear?. See if you can come up with 2-3 things you would look for to see if a document matched a query well. This can help students learn to evaluate website relevance the way a search engine would evaluate it so that they can better understand why a search engine returns certain results over others".  Matt Cutts - Engineer.

(Getting Top 10 Results)

Google - Yahoo - MSN - SEO - Inclusion - Indexing - Promotion and Internet Marketing. We specialize in proven ethical optimization methods generating our business purely from Search Engine Results. Subscribe to our guide, learn how to do it yourself.

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